RICOH Tours Announces New RICOH THETA Camera, Further Unlocking Access to 360° Virtual Tour Creation

February 05, 2020

CUPERTINO, Calif., February 5th, 2020 – RICOH COMPANY, LTD. and RICOH Tours will release the RICOH THETA SC2 for Business. The SC2 for Business is a RICOH THETA 360° camera designed for business use and capable of capturing 360° still images and video footage.

Since its release in 2013 as the world's first 360° camera, “RICOH THETA” has been used in a multitude of environments and offers unlimited potential for 360° visual marketing. The camera comes ready to support RICOH Tours, one of the real estate industry's most complete and affordable 360° virtual tour platforms under the RICOH brand.

The gray body color of the new RICOH THETA SC2 for Business is especially designed to meet the expectations of business users. The SC2 for Business has a preset “Room” mode with HDR settings suitable for high contrast lighting conditions, resulting in beautiful, professional quality images every time. There is also a self-timer function which enables time-shift between shooting with the front and rear lens. These functions make this model fit for use in businesses such as real estate and property management.

The RICOH THETA SC2 for Business snaps photos at 5.2K resolution with smooth, immersive 360°spherical video at 30 fps (frames per second) in 4K (3840 × 1920 pixels). In addition, the OLED (Organic EL display) in the lower section of the body allows at-a-glance checking of a range of information such as setting modes and remaining battery power. It also features a new button that lets the users switch to self-timer mode, making the camera easier to operate.

RICOH Tours will continue to expand its business leveraging the power of the Theta camera and virtual tour platform under one global brand.

Learn more about the RICOH Tours mobile first virtual tour solution and the special discount at RICOH Tours


Martin Shock


Tel: (650) 391-8010

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